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Defining Business Purpose and Strategy
- Goal: Help participants define their business vision.
- Outcome: Clear business purpose and preliminary documentation strategy.
- Suggested Read Before: The E-Myth Seminar, Start With Why
- Reference: Million Dollar Maverick, The Coaching Habit
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Ensuring Profitability and Financial Health
- Goal: Implement the Profit First method for effective cash flow management and financial stability.
- Summary: Introduce the airplane model (from Donald Miller’s Business Made Simple) and the Business Hierarchy of Needs (from Mike Michalowicz’s Fix This Next) to identify critical business areas. Set up bank accounts to prioritize profit, taxes, and operating expenses, ensuring disciplined cash flow, profitability, and tax preparedness.
- Outcome: Participants develop a sustainable financial strategy and apply the Profit First system to build consistent profitability.
- Suggested Read Before: Profit First, The Psychology of Money
- Reference: The Goal, Secrets of the Millionaire Mind, Business Made Simple, Fix This Next
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Identifying Profit Drivers and Product Strategy
- Goal: Focus on the products or services that generate 80% of revenue.
- Summary: Prioritize and segment profitable clients and services using the 80/20 principle, creating a lean and focused business offering.
- Outcome: Participants will have a client segmentation strategy that prioritizes the most profitable customers, and they will be able to focus on optimizing and scaling the 20% of services that generate 80% of revenue.
- Suggested Read Before: The 80/20 Principle
- Reference: Million Dollar Consulting, Value-Based Fees
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Marketing and Sales - Your Business Engines
- Goal: Develop a marketing and sales strategy to grow and scale.
- Summary: Learn how to design and execute effective marketing and sales strategies to attract and convert customers, supporting long-term business growth.
- Outcome: Participants will develop and execute a marketing and sales strategy that effectively targets and converts customers, leading to consistent business growth and market expansion.
- Suggested Read Before: Building a StoryBrand
- Reference: Effortless, Essentialism
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Financial Management and Profitability
- Goal: Master financial management for long-term growth.
- Summary: Create detailed cash flow projections, optimize overhead, and implement strategies for sustainable profitability, ensuring a healthy financial future.
- Outcome: Participants will create a cash flow projection and profitability model that allows them to manage overhead effectively, maximize profits, and ensure sustainable financial health.
- Suggested Read Before: Profit First, The Goal
- Reference: The Psychology of Money, $100M Offers
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Leadership, Systemization, and Building Teams
- Goal: Build strong leadership, efficient systems, and effective teams.
- Summary: Focus on developing leadership skills, building systems for scalability, and assembling a high-performing team to delegate tasks and manage business growth.
- Outcome: Participants will develop a leadership roadmap, build scalable business systems, and establish a clear team-building and delegation plan to ensure smooth business operations and growth.
- Suggested Read Before: Who Not How, The Coaching Habit
- Reference: Unreasonable Hospitality, Buy Back Your Time
Resources
- The E-Myth Seminar by Michael E. Gerber: Audible Link
- Start With Why by Simon Sinek: Audible Link
- Profit First by Mike Michalowicz: Amazon Link
- The Psychology of Money by Morgan Housel: Amazon Link
- Million Dollar Consulting by Alan Weiss: Amazon Link
- Value-Based Fees by Alan Weiss: Amazon Link
- Effortless by Greg McKeown: Amazon Link
- Essentialism by Greg McKeown: Amazon Link
- $100M Offers by Alex Hormozi: Amazon Link
- Who Not How by Dan Sullivan: Amazon Link
- Unreasonable Hospitality by Will Guidara: Amazon Link
- Buy Back Your Time by Dan Martell: Amazon Link
